About our company

Admired for business values and ethics.

Founded and established in 2004 by Mr. Niranjan Upadhyaya and his two sons, with a collective experience of 40 years in Metal Industry, Purple Products Pvt. Ltd. plays the role of exporter, importer and distributor, providing quality metals and giving India’s metal market a new thrust. We understand the trends in metal market and with warehousing facilities in various cities gives us unique advantage to distribute metals to all our customers successfully.

We are one of the founder member of ICDX from its launch in 2012 and India’s leading importer of metals; sustaining our reputation as a reliable, customer-oriented, dynamic player in the market. Being the "preferred choice" both for customers and suppliers, we strive to build long-term relationships based on mutual trust and respect.

Our Locations

We have our office in Hiranandani, Mumbai (a neo classical architectural marvel nestled amidst the verdant Powai hill, strategically located opposite the serene Powai Lake) and Warehousing facilities in Bhiwandi,India.


We partner globally with best suppliers to offer solutions combined with our financial resources and market knowledge.

Global sourcing for best quality.

Team Purple


Niranjan Upadhayaya: Chief promoter and consultant spearheading the company affairs. He has a rich experience of 40 years in Metal Industry.

Jitin Upadhyaya: Finance and Legal head of the company. He packs in more than 10 years of expertise in handling and solving related issues.

Nitin Upadhyaya: With an industry background spanning over 8 years, he handles all matters related to Imports and Local Sales.

Supporting them are designated teams comprising of professionals who handle procurements, shipment follow ups, custom clearance, and delivery.

Integrity, Respect & Teaming

Our core values are driven by a desire to improve, achieve excellence, operate with the highest standards of integrity, expand access to our products and employ a diverse workforce that values collaboration.

Commitment, Quality & Professionalism

Our mission is to apply all our conjunctive efforts for importing and supplying supreme quality tin and lead metals, keeping our name synonymous with reliability, customer satisfaction and innovation.

Desire to Grow, ambition to excell

Our vision is to become a globally recognized company, established world-wide by exceeding customer expectations.

Our Methodology

How we create value


Direct Procurement

Long term cooperation and partnership with producers of high quality metals help us to procure materials directly.



Ready stock in warehouses to provide just-in-time inventory to our customers thereby reducing their capital tied up in inventory.


Risk Management

Managing currency and commodity price volatility, through hedging instruments and risk management.



Minimizing the working capital by supplying raw material against LC and credit basis.


Customer Satisfaction

Re-defining the standards of ‘customer satisfaction’ by exceeding customer expectations.